Multi-Media Marketing for Homes for Sale
Get the Whole Story on Marketing Your Home for Sale
or … “A sign in your yard isn’t good enough!”
Step One: What’s My Home Worth?
CloudCMA Price Analysis
Our CloudCMA is complete and easy-to-understand(!). It pulls together all possible “comps” for your home, presenting them with complete details and all their photos, both for currently on sale and for sold homes. You can quickly understand the differences between your home and others, how that affects values and why your Carpenter agent suggests the pricing options they present.
Step Two: Expose Your Home to the Greatest Number of Buyers
Our exclusive Home Marketing System
Only Carpenter Realtors has a complete marketing program that exposes a home for sale to more potential buyers. Our goal: use a wide-ranging multimedia plan to sell it faster and for more money. If you’re selling a home, don’t you want to reach every possible buyer in every possible way? Take a look.
Carpenter’s exclusive Home Marketing System is designed to help you sell your Indiana home at the best possible price, for the most favorable terms, in the shortest period of time, with the least inconvenience to you. It’s a proven system, providing wide exposure for your home, from complete internet presence to mass media and online advertising.
No one else has as comprehensive a program. Not only do we help develop an effective pricing strategy for your home’s sale, but we will advertise and market your home more aggressively than anyone. Your home will be visible and seen by more prospective buyers. If you’ve been told that setting a price and putting a sign in your yard is most of the work … and that a broker’s own website will do the rest, you’re not getting the effort you deserve.
ONLINE VISIBILITY
Our website, the most-visited site for local home searches, provides detailed information about your property and your neighborhood. Tens of thousands of local home buyers find an up-to-date, more complete, more detailed and more user-friendly web experience. It’s the information buyers are looking for in an easy-to-use format.
Every Carpenter associate has a custom website on which their clients are searching for homes. That
means hundreds of local websites on which your home is featured, each with hundreds of unique visitors each month.
HomeTour 360º 3D Tours
When is a virtual tour not a virtual tour? When it’s a truly immersive 360º 3D experience! This optional marketing tool is a hi-def 360° tour of every room in your home. Cutting-edge technology allows online visitors to “walk” through your home with 360º views of every room. Our goal is to engage buyers with an exciting presentation of your home.
Carpenter Agent Home Search Websites
Every Carpenter associate has a custom website on which their clients are searching for homes. That means hundreds of local websites on which your home is featured, each with hundreds of unique visitors each month.
Real Estate Apps
Of course home buyers are online searching for homes. But a website isn’t enough. In addition to the website, Carpenter has robust mobile apps to give those buyers the tools they say they want in their search. Carpenter’s apps are exclusive to Indianapolis with exciting tools like HomeSpotter GPS, allowing you to use your device’s camera to review home for sale and sold wherever you are. Install the app on your device today and see what we mean when we say it’s addictive.
HomeSpotter GPS
We all know that buyers select homes in a neighborhood in which they want to live. Our apps’ exclusive HomeSpotter GPS feature makes that easy. It locates your GPS position and displays homes for sale nearest them. Better, you can point your camera at any home for sale or recently sold to see complete details. Then they can quickly download details on your home or have your home suggested as an option while they look at other nearby homes!
Local and national homes for sale internet exposure
We all know home buyers use the internet to search for homes. What we don’t know is which website the future buyer of your home is using. Your home receives exposure through dozens of national websites such as zillow.com, trulia.com, Realtor.com, homes.com, frontdoor.com, google, Yahoo!, ReloHomeSearch.com and local websites. No one exposes your home to buyers on more real estate search sites than Carpenter. No one. If a home buyer is online, they’ll find your home.
Zillow and Trulia homes for sale exposure
Your home MUST be found on every real estate website, which we provide. On the #1 and #2 sites internationally, your Carpenter agent receives top billing next t your home’s details, giving them a chance to reach out directly to more interested buyers with fast response and 100% correct information.
Homes for Sale Virtual Tours
Through an exclusive agreement with Paradym, the world’s largest provider of virtual tours, every Carpenter listing features a complete virtual tour to engage buyers looking at your home for sale. This tour gives buyers another reason to select your home for a personal visit.
YouTube
youtube.com/mycallcarpenter features a video of every Carpenter listing, searchable by address, price and location. Not only is this more exposure for your home, but it’s more easily found by the search engines when buyers want details on your home for sale.
MASS MEDIA
Indianapolis Star Open Houses
Some may have you believe that “newspaper is dead,” that “no one reads newspapers any more.” You may not even read a daily paper. Even so, there still are a half-million adults who do read the Indianapolis Star every Sunday, many of whom are buyers looking for that day’s open houses. Carpenter is the only company advertising every open house every Sunday in Indiana’s largest circulation newspaper. We don’t believe you can afford to miss these potential buyers.
Home of the Day
Only your Carpenter agent can showcase your home with a full-color display ad in the main news sections of the daily Star. This generates interest in your home and more importantly, phone calls.
Local newspaper ads
Carpenter is Indiana’s largest real estate advertiser in community newspapers; advertising listings weekly in twenty-one community papers – another quarter-million potential buyers reached.
TV Showcase of Homes
Our exclusive TV Showcase of Homes features 45 current listings every Sunday morning on RTV6, at 11:30 am. Another way that your home is exposed to thousands more potential buyers!
RTV6 Home of the Day
Would you like to see your home for sale advertised in a TV commercial during the RTV6 6PM News? You can – but only with your Carpenter agent. Ask the other guys to advertise your home in the evening news. They’ll say it’s not worth it, but only because they can’t. You, and your agent, will get tons of calls and texts after friends, family and potential buyers see your home in a TV commercial!
Call Carpenter For Homes magazine
Carpenter’s exclusive “Call Carpenter for Homes” full-color magazine is distributed throughout Central Indiana. Your home will be seen in 50,000 copies along with over 1,000 current listings!
Executive Portfolio of Fine Living magazine
Reaching 21,000 Indianapolis Business Journal subscribers, this high-end lifestyle publication attracts prospective buyers for all price ranges. Carpenter features two pages of selected higher-priced homes in each issue.
Direct Mail
Tens of thousands of color postcards are mailed to our sellers’ neighbors and to targeted prospects every month.
ON-SITE
Yard Signs
You’ll get strategic placement of our Carpenter Realtors® uniquely shaped and colored yard sign. Our sign stands out among the clutter and is arguably the most recognized in Indiana. Your home will be more visible to more potential buyers.
Take-One Flyers and Boxes
In front of every home we place our exclusive Take-One Boxes. Every buyer wants information on your home for sale and we provide it! These flyers contain property information featuring full-color photos and highlights of all of your home’s features and benefits. Even better, we ensure that the boxes remain filled with flyers.
Feature Cards
Strategically placed throughout your home, feature cards remind visitors of the best features your home offers.
… and MORE Exposure for Your Home for Sale
Broker Listing Cooperative (BLC)
Formerly known as the Multiple Listing Service (MLS), the BLC offers information and photography placement offers a competitive presence for each listing on the computerized multiple listing services.
Internet Lead Management
Believe it or not, 3/4 of all internet real estate inquiries go unanswered. WHAT?!?!? At Carpenter, every inquiry is responded to within thirty minutes, seven days a week. Our commitment: buyers get the respect, service and answers they deserve.
LeadingRE® Relocation Network
Carpenter is central Indiana’s top company for this international network of the largest, most successful independent real estate companies. LeadingRE® offers an exceptionally strong presence in key Midwest cities like Louisville, Columbus, Cincinnati, Chicago, Cleveland, Nashville and Memphis; markets most likely to have families relocating to central Indiana. Each year, over 50,000 families are successfully transferred through the LeadingRE®. What does that mean? It means more potential buyers for your home.
Home Tour Caravans
Weekly home tour caravans mobilize Carpenter associates to see your home and better explain its features to potential buyers.
Custom marketing materials
Our agents can produce custom materials to help expedite your home’s sale using the latest real estate specific software.
Home Warranty
Plans are available to make your home more attractive to home buyers throughout central Indiana.
We have the largest footprint in Indiana with thirty-three (33) locations, and nearly 700 sales associates located throughout central and southern Indiana, we have more agents motivated to market and sell your home than anyone in the state.